This page is the conversation we have at a seller's kitchen table, start to finish: who we are, how we launch homes, what every listing includes, how we price, and exactly what it costs. Read it like we're sitting across from you, because next time we can be.
The team, the track record, and what our clients say.
A promise about your equity before anything else.
How we turn your launch into an event instead of a listing.
Our ten Exclusive Listing Offerings. No tiers, no add-ons.
What actually sets the number, and the trap we will not let you fall into.
You pick the structure; the prices come at the end, on purpose.
Thanks for the chance to sit at your table. Selling a home is one of the largest financial decisions most families make, and it usually gets decided in a one-hour conversation. So we wrote this page to be worth keeping, not skimming.
Two things before we start. First: everything in here is included with every listing we take. There are no upgrades to unlock. Second: if we ever stop earning your business, you can cancel. That is in writing.
RealTrends Verified ranks Choice Homes the #3 team in Chattanooga by sales volume, and #5 in Tennessee. The numbers below are why.
"Becky Ribeiro did an amazing job selling our house so quickly. We had multiple offers within a day of our first showing and sold it for over asking. We were ecstatic!"
"Me and my wife have been working with Alicia Leeds on selling our home and finding us a new one. She has been great to us and has helped us in many ways and always answers any questions we have during the process. She actually cares about her clients in the work she does and makes the process smooth all around. Thankful we get to work with her and for her passion for her clients!"
Every agent on this team lives and sells here. When your listing launches, it is not one agent's project: it is thirty-plus agents' inventory, with a full-time operations staff behind them.
A listing pitch usually blurs three very different things together. We pull them apart on purpose, because the difference between them is the whole reason to hire us.
Our test for every marketing dollar is simple: does it get a showing on your home? Showings create offers, and offers are what get you paid.
None of it has ever put a buyer through your door. It markets the agent's face, not your house, so we won't spend your commission on it.
Every agent should do these, though plenty don't. So don't be impressed when one lists them as the plan. It's a hotel bragging that your room has a bed. Of course it does.
This is where the real difference lives: the Red Carpet Rollout, a six-figure marketing engine, a Grand Opening weekend (not just an open house), instant-access signage, the velvet-rope showing and feedback process, and guarantees almost no one else offers. That is what earns your business, and every one of them is just below. Keep scrolling.
A home gets one debut. We choreograph it so your biggest audience and your best offers arrive in the same week. If you only read one section on this page, read this one.
Prep and staging guidance: clean, repair, stage, ready for market. Professional media scheduled: photography always, video and drone as your home calls for them. Pre-launch marketing starts the buzz while the home is still off-limits.
Thursday Private showings begin
Sunday Grand Opening Open House
Monday Offers reviewed together
Buyers are asked to give us until Monday, so instead of racing the first offer, you compare all of them.
Price, terms and repair requests negotiated on your side of the table. Our concierge team drives every contract deadline through closing day.
This is the whole equation. Compressed attention creates competing buyers, and competition is the only honest way to find your home's ceiling: that is the entire job of the launch.
Your first showing happens on a phone screen. We hire professionals for it: photography always, with video and drone matched to what your home calls for.
Spent where buyers actually look: targeted digital and social campaigns at a scale no single listing could justify alone.
Choice Home Warranty seller coverage, free while your home is listed with us: covered repairs cost a small service fee instead of thousands, and a failed system never derails a closing.
A full-time operations staff runs scheduling, paperwork and deadlines behind your agent.
The QR sign in your yard connects drive-by buyers to photos, instant showing booking, and a live person who knows your house.
The launch process above: every listing, every time.
Your debut is an event with a crowd, not a sign-in sheet on a card table.
Offers compared term by term, and when buyers can compete, we make sure they do.
Every buyer's agent hears from us before and after their showing: we invite the offer, collect feedback, and run the first weekend on a response deadline that keeps buyers competing.
Unhappy at any point? Fire us. No exit fee, no argument. It's in the agreement.
Showcase placement is available to only about 10% of listings in a market. On our Guaranteed Sale and Hassle Free programs, yours is one of them. Zillow's own numbers:
Source: Zillow Showcase program materials, reproduced in full above. Zillow Showcase is a registered trademark of Zillow, Inc.
Sold homes set the value. Active listings set your competition. We will walk the comparable sales with you line by line and choose the strategy together: a number is something we arrive at, not something we hand you.
The first two weeks decide more than the next two months. A listing earns its biggest audience the week it debuts: it is the reason the Red Carpet Rollout exists, and it is why Zillow's Showcase data above measures success in the first 14 days.
Today's buyers shop for a home the way they shop on Amazon. If your price sits outside the number they typed into the search, your home is filtered out and they never see it. They don't send a low offer to test the water: they simply move on to a home inside their budget. Overprice, and the very buyer who would have made an offer you'd happily accept never even walks through the door.
"We can always come down." The buyers who could pay never see it: they're searching a lower bracket.
The launch-week audience (the biggest you will ever have) moves on without booking a showing.
Weeks add up. Every buyer and agent asks the same thing: "What's wrong with it?"
Price cuts follow the market instead of meeting it, and the final number lands under value.
A right price lives where three truths overlap: ignore any one and the number is only a guess. At your table, we fill this in together.
Active listings are your competition, pendings show what's working, and sold homes set the value.
Your timeline, the floor you'd walk away at, and the number that would put a smile on your face.
The pricing strategy we choose and the marketing muscle we put behind it.
The same home priced three different ways pulls three different results. At the appointment we choose the one that fits your timeline and your goal.
Priced exactly where the market says it should be: right where the comparables land. Usually good for a couple of showings and, hopefully, one solid offer.
Priced to spark competition: the play that turns urgency and fear of missing out into multiple offers. We're not in the business of giving houses away, and neither are you: pricing it to feel like a deal is exactly what can push the final number well past what the market thought it was worth.
We only suggest this if you're not really trying to sell, if you're just testing the market. It makes sense in one case: a home with an extraordinary, one-of-a-kind (even celebrity) factor, or when you honestly don't care whether it sells.
Every program includes all ten listing inclusions above: the same marketing, the same team, the same guarantees. The only thing that changes is the structure. Pick the fit; the numbers come at the end, on purpose.
Certainty. We put the risk on our side of the table.
Flexibility. Your fee tracks the work it takes to sell.
Simplicity. Full service at one straightforward rate.
| Guaranteed Sale | Hassle Free | Traditional | |
|---|---|---|---|
| All ten listing inclusions | ✓ | ✓ | ✓ |
| Zillow Showcase placement (3%+ rates) | ✓ | ✓ | ✓ |
| Flexible commission structure | – | ✓ | – |
| Guaranteed sale backstop | ✓ | – | – |
| 30-day listing contract | ✓ | – | – |
| Convert to Hassle Free anytime | ✓ | n/a | – |
| Cancel Anytime Guarantee | ✓ | ✓ | ✓ |
Every program is cancellable in writing, at any time.
For sellers who can't afford "maybe": you've already bought the next home, you're relocating on a date, or you simply want the risk on our side of the table.
This program is for people who want certainty. You know your floor before the sign goes in the yard, and every negotiation happens from a position of "we're covered either way."
1 Guarantee terms are defined in the listing agreement; the agreed price is set together from comparable market data at listing.
One flat fee no matter what happens isn't fair. Your fee should track what it actually takes to sell your home: with Hassle Free, it does. Zillow Showcase included, love it or leave it, cancel anytime.
You never overpay for work we didn't do, and we're the only team willing to give you access to fair compensation. The full breakdown, from complete representation down to paperwork-only, is in the numbers below.
Our base program: every listing inclusion above, one straightforward rate, and the same Cancel Anytime Guarantee.
Our floor is most agents' ceiling. If you take nothing else from this page: never pay a full fee for an agent who lists your home and waits.
Everything else on this page is exactly what we would show you. The one thing we hold back is the specific commission numbers, and there is a good reason. The right program depends on your timeline, your goals, and how you want to sell. We would rather put a real number in front of you than have you guess at a generic one.
Two easy ways to see them: text us and we will unlock it in a second, or we will walk through every number together when we meet.
Text us for the codeEvery price here is our listing-side fee, and every program is cancellable, in writing, at any time.
Sold at the agreed price, or we pay the difference
Flexible: slides to as low as 0% (see below)
Full listing service, one straightforward rate
Rates from the current Flexible Compensation Agreement; every rate is our listing-side fee only.
We sign the listing agreement together (about fifteen minutes) and pick your target launch window.
Your concierge team introduces itself, photography is scheduled, and you have a room-by-room prep checklist.
Pre-launch marketing starts building the waitlist while you finish prep on your schedule.
Showings Thursday. Grand Opening Sunday. Offers on the table Monday.
It anchors launch week and we strongly recommend it, but it's your home and your call.
Cancel anytime. In writing, no exit fee. We only want listings we're actively earning.
Your agent, always. Within 48 hours your concierge team reaches out too: they introduce themselves and share their direct contact in a group text with you and your agent.
Call or text us and we'll set a time to walk your home.
(423) 556-6777Or simply reply to the text or email that brought you here.
Email the team